Stories & strategies for innovation leaders.

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Storytelling

Storytelling

Insights, tips & tools from 30+ years of award-winning storytelling work.

Who should be the hero of my story?

Who should be the hero of my story?

One question that came up in last week's group storytelling workshop was – who should be the hero of my story? It's one of the most important decisions you'll make when designing your story, as it will determine whether your audience chooses to pay attention or not. So, as part of

How we engaged millions in climate stories

Despite extreme weather disasters across the world, we still don't see much reference to climate change in TV shows and media. Which is a real problem, because that is many people's reality, and has a huge influence on their beliefs and behaviour. That's why I was so thrilled to be

The best stories are about people, not programs

The best stories are about people, not programs

When I first started pitching my own documentary stories to producers, I got a lot of rejections. Not because the topics weren't interesting, but because my pitches weren't about people. I wanted to tell stories about big issues like mercury pollution and landslides. But the producers always insisted that I

Inspirational stories for leaders

Inspirational stories for leaders

Most leaders know they need to tell more stories to inform and inspire change. But they don't know what stories to tell or when to tell them. And, they often feel like they don't have any experiences worth sharing. One of the things I do with leaders when we work

Climate conversation starters from Project Drawdown

Climate conversation starters from Project Drawdown

I heard great practical tips for climate communications in this podcast featuring Matt Scott from Project Drawdown. Here are four things that stood out for me –– * Start by figuring out your own story and motivation for tackling climate change. How does it affect you? Why do this work? * Resist the

A 'novel' approach to social innovation

A 'novel' approach to social innovation

Innovation storytelling isn't just limited to magazines like WIRED, blogs on Medium or TikTok videos. A powerful fictional story, like the one in the award-winning novel Five Little Indians will inform and inspire changes in the way we think and act. But telling the right story at the right time

The 3 biggest storytelling mistakes fundraisers make

The 3 biggest storytelling mistakes fundraisers make

I remember the first time I gave someone a goat for Christmas. Not literally, of course. But I made a donation to a charity that used the money to buy a goat for a family in need overseas. And I loved doing it. The charity told me a future story