Creating real behaviour change through health promotion is hard, largely because we're doing it wrong – trying to "push" education onto people instead of working with them to build on shared values. Yet, no matter how much money we waste or how many times we fail, we just keep doing the
Sometimes, the most powerful innovation comes from just following our passion. That's how data journalist Kimberly M. Herrington and her colleagues "accidentally" triggered a movement to bring broadband Internet access to Western New York state – and improve health outcomes along the way.
When I landed a gig to write and direct for Discovery's premiere series in the mid-90s, I thought I'd finally cracked the old boys' network that had a stranglehold on the broadcasting world. I was wrong. The job was to tell the story of a national park in Quebec. I
When you tell your story, you share your values, beliefs and goals. You say, "Look, we are connected. Let's do something together." But that can also backfire on you like it did with Nikon Europe. They recently announced five new brand ambassadors. And, as the photo above reveals, it turns
As the new ED of the California Symphony, Aubrey Bergauer faced a brutal challenge - turn things around financially in less than two years, or major institutional supporters would pull their funding. She knew that tinkering with the music or marketing wouldn't fix things. So she decided to try something
Innovation storytelling isn't just limited to magazines like WIRED, blogs on Medium or TikTok videos. A powerful fictional story, like the one in the award-winning novel Five Little Indians will inform and inspire changes in the way we think and act. But telling the right story at the right time
When I was 16, my best friend's Mom got me a job in the Sears sporting goods department (because that's how the world worked). For the most part, it was a dream – decent pay, fun co-workers, a store discount, and good bosses. But I ran into trouble with the dress