Thanks to research by neurologist Paul Zak, we know that people are more likely to give money to a cause when presented with a story than when given facts. So if you want your campaign to succeed, you need to build it around stories.
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4 things I learned giving a TEDx talk
My TEDx talk about how stories can make you smarter is finally available online! As I reflect on what an incredible experience it was, I wanted to share a few lessons I learned for everyone who wants to be a better speaker. Note that I knew all these things going
Break through polarization, with stories
Polarization is the word of the decade for me, an issue clients ask me to help with, a lot. It's a plague of a different sort that has infected our families, communities, organizations and governments.
How we engaged millions in climate stories
Despite extreme weather disasters across the world, we still don't see much reference to climate change in TV shows and media. Which is a real problem, because that is many people's reality, and has a huge influence on their beliefs and behaviour.
That's why I was so thrilled to be