Thanks to research by neurologist Paul Zak, we know that people are more likely to give money to a cause when presented with a story than when given facts. So if you want your campaign to succeed, you need to build it around stories.
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Break through polarization, with stories
Polarization is the word of the decade for me, an issue clients ask me to help with, a lot. It's a plague of a different sort that has infected our families, communities, organizations and governments.
How we engaged millions in climate stories
Despite extreme weather disasters across the world, we still don't see much reference to climate change in TV shows and media. Which is a real problem, because that is many people's reality, and has a huge influence on their beliefs and behaviour.
That's why I was so thrilled to be
Inspirational stories for leaders
Most leaders know they need to tell more stories to inform and inspire change. But they don't know what stories to tell or when to tell them. And, they often feel like they don't have any experiences worth sharing.
One of the things I do with leaders when we work