Thanks to research by neurologist Paul Zak, we know that people are more likely to give money to a cause when presented with a story than when given facts. So if you want your campaign to succeed, you need to build it around stories.
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When I was 16, my best friend's Mom got me a job in the Sears sporting goods department (because that's how the world worked). For the most part, it was a dream – decent pay, fun co-workers, a store discount, and good bosses. But I ran into trouble with the dress
4 things I learned giving a TEDx talk
My TEDx talk about how stories can make you smarter is finally available online! As I reflect on what an incredible experience it was, I wanted to share a few lessons I learned for everyone who wants to be a better speaker. Note that I knew all these things going