As the new ED of the California Symphony, Aubrey Bergauer faced a brutal challenge - turn things around financially in less than two years, or major institutional supporters would pull their funding. She knew that tinkering with the music or marketing wouldn't fix things. So she decided to try something different. Data. As she tells the story, her approach wasn't rocket science. But it was revolutionary for the classical music industry, a radical change that enabled her and her team to double the size of their audience and nearly quadruple their donor base in less than three years.
Read next
4 things I learned giving a TEDx talk
My TEDx talk about how stories can make you smarter is finally available online! As I reflect on what an incredible experience it was, I wanted to share a few lessons I learned for everyone who wants to be a better speaker. Note that I knew all these things going
Simple innovation hacks for leaders
A few years ago, I got a DM from a colleague on a Sunday morning that led us to develop a transformational approach to innovation in higher education.
He'd been hearing about the success of organizations like IDEO in applying human-centred design to complex challenges and wanted to know if
Are you accidentally hurting your team?
When I landed a gig to write and direct for Discovery's premiere series in the mid-90s, I thought I'd finally cracked the old boys' network that had a stranglehold on the broadcasting world. I was wrong.
The job was to tell the story of a national park in Quebec. I