I heard great practical tips for climate communications in this podcast featuring Matt Scott from Project Drawdown. Here are four things that stood out for me ––
- Start by figuring out your own story and motivation for tackling climate change. How does it affect you? Why do this work?
- Resist the urge to lecture. Focus instead of listening. Begin by asking people about their own climate change experience. How do they see it affecting them?
- Meet people where they are. Think about climate action as a spectrum. Don't try to push someone from one end to the other in one conversation.
- Focus on the positive. Doom and gloom stories fall on deaf ears - we've heard them too often. Tell us about specific opportunities for people to make their lives better - that also happen to address climate change.
Have you found other ways to engage people in talking about climate action? Get in touch - I'd love to hear them!
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