We're all in the business of narrative change. Whether we're trying to cut greenhouse gas emissions, build a stronger team at work or just lose five pounds – what we're really trying to do is replace the stories that control our current culture and behaviour with stories that inspire us to make different choices. But figuring out how to do that is incredibly tough, especially when your controlling narrative is well-established and largely invisible.
To get some tips we can all use, I sat down with Sean Gibbons, CEO of The Communications Network that connects, gathers, and informs people doing communications for good. Sean's held senior positions at several policy think tanks in Washington and worked as an award-winning news producer for CNN, all of which gives him incredible insight into leading narrative change.
Here are three takeaways from our conversation.